WORLD OSTEOPOROSIS DAY is observed annually on 20 October. The day marks the launch of a year-long campaign dedicated to raising global awareness of the prevention.
The theme for 2013, ‘postmenopausal women & their bone health,’ will highlight the reasons why women in particular are at greatest risk of osteoporosis and fractures. Additionally, the marketing of WOD2013 will include an emphasis on intergenerational bone health awareness, and secondary fracture prevention messages will be integrated into the 2013 theme when possible.